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Satakunta University of Applied Sciences (SAMK) is a versatile and innovative higher education institution that offers students a wide range of degree programs. A student-centered approach and close collaboration with working life are among SAMK's core values.

Imagine looking at data from your recruitment system and noticing that your company has achieved the best possible candidate experience score (5/5 ♥️) over the past few months. A wonderful achievement that any recruiter could be proud of!

Recruitment is often teamwork – especially in multi-professional organizations where the range of job descriptions and managers is wide. As recruitment volumes grow, managing the overall picture becomes more difficult, and as a result, not only efficiency but also the candidate experience often suffers.

Manager-led recruitment is a challenge for many companies. And no wonder, as the equation is quite demanding: how can recruitment be made both efficient and candidate-friendly?

"Employer branding is the management of and influence over reputation as an employer, through job seekers, employees, and other stakeholders. The goal is to become job seekers' 'first choice' as an employer."

In our blog, Laurea's Human Resources Director Tiina Päivärinne and HR Specialist Markus Bergman explain how important employer brand is to Laurea and how they ended up switching their recruitment system to TalentAdore Hire, even though there was nothing significantly wrong with the old system.